What We Do
Strategy Consulting
Transform your organization with a human-centered approach to strategic planning, using the best of Design Thinking, Strategic Foresight and User Experience methodologies.
Communications
Even the best ideas can't succeed without an effective story. We'll establish deep empathy for your most meaningful audiences to make sure you're sharing a message that lands.
User Experience &
Product Discovery
Deliver faster & better by supplementing your team with our expert UX design and research professionals. We can support an existing team or own the function for you.
Workshops &
Co-creation
Our most successful engagements are the ones where we put ourselves out of a job. Hire us for a workshop or co-creation sprint and build the in-house confidence to be human-centered across your organization.
Hello, I’m Aileen
(she/her, pronounced eh-lean)
I started If/Then/How when I realized the single most important thing I do for clients is help them figure out the single most important thing they're trying to do.
That one 'if only we could...' idea forms the core hypothesis of what matters most for the problem you're trying to solve.
ITH has grown into a team that uses human-centered design principles to guide user experience and communications strategy, product discovery, workshops and more.
Recent Blog Posts
Clients & Experience
